The history of fragrance stretches back to the dawn of time. The perfume industry only started recently. If we stop in our tracks to question the recent norms we have come to accept as law, surely it will enable us to find new ways to express ourselves, our moods and how we experience our surroundings through fragrance. Let’s go beyond the banal of selling formulaic products with recognizable brand names and challenge our current perceptions. We can look to the past and study the ways we have used scent to come up with new exciting and innovative ideas around our least explored sense.
Inspire your surroundings.