Zodiaken – Daniel Savio

Flora and Fauna and Daniel “Kool Dj Dust” Savio just released a Limited Edition 12″ Vinyl Zodiaken, with screen printed covers by David Monsén, jewellery by Göran Kling. Each cover is infused with a custom made scent from Muro Scents Co. inspired by the Zodiak. 

Grab a copy here

#murostories 003, The Muro Name.

 

Since the beginning, there has been a compulsion for self expression. The evidence of which can be seen today nearly 40,000 years later in the form of cave paintings. As hunter-gatherers one would take such a notion as trivial in terms of priorities….yet they did expressed themselves. The subjects were typically of the larger animals that they lived off of, while a few went into abstraction especially the neanderthals attributing to motor skill range. The simplest of which is something kids begin with in stenciling by simply tracing the human hand. Overall the cave painting were geometric in nature based in repetitious patterns. This all exists in caves all over the world from Asia to South America.

Perhaps not the intention, but the lasting result of these murals (literally) left a mark for generations to come throughout the world…and it is with this notion that the name Muro came about. Derived from the Spanish, “muro” meaning mural; Muro Scents Co. was thus created with a similar intention to be a real global heritage brand from the various backgrounds that the creators of Muro come from. Through our identity and brand values, it is our hope to leave our murals for generations to come. In the Paleolithic period, this was done in an ocular sense, Muro is rooted in achieving this through the olfactory.

#murostories 002, Nordic Musk

Stories Nordic Musk

 

Nordic Musk is our first signature scent, created in house by our company president in 2012. As the name suggests it was created in Sweden and among the initial line of mostly familiar scents: in Sandlewood, Rosemary, Jasmine… Nordic Musk immediately stood out, in effect solidifying our place in the market. Continuing in the spirit of signature scents we have since released Bakai, Palo and Kyara to compliment Nordic Musk.

Mostly utilized as a base note, our Nordic take on the scent offers a balanced composition from what is often a strong animalistic nuance. The result is a refreshingly warmer scent like that of Swedish summers. To further this sentiment, here is the creator’s inspiration:

“THE INSPIRATION IS A MIX OF THE SUBTLE SCENTS OF SWEDISH SUMMERS AND FRAGRANCE OILS THAT WERE SOLD ON THE STREETS IN NY DURING MY YOUTH LATE 80’S AND 90’S… WHICH KIND OF REFLECTS MY MIXED UPBRINGING BETWEEN STOCKHOLM AND NYC. STOCKHOLM, WHERE WE COULD ROAM AROUND QUITE FREELY EXPLORING THE CITY AND PARKS. WITH AN ABUNDANCE OF GREEN AREAS AND PARKS TO EXPERIENCE DIFFERENT SUBTLE FLORAL SCENTS. IN NYC THE STREET VENDORS SELLING FRAGRANCE OILS AND INCENSE, WHERE YOU COULD SMELL THE INCENSE COMING DOWN THE BLOCK.”

It is with this in mind that Nordic musk features a seamless blend of urban and nature, but with a more personal touch. That personal touch is what we want to communicate to the consumer, enabling them to inspire their surroundings. The scent is available throughout our current line of products: fragrance oil, reed diffuser, room spray, and incense.

In addition, for each of our three signatures we have a graphic identity, above is the graphic created for Nordic Musk. Perhaps the most direct of these is the design for Nordic Musk featuring a simple sideways “N” & “M”.